1:1 marketing is a simple, powerful concept: promoting your products and services to individuals in a way that reflects an understanding of each person's preferences. Personalized documents are among the best vehicles for implementing this concept. And Xerox's VIPP™ workflow technology offers the most efficient way to produce these documents at high speed and in high volumes.

More than a format, VIPP is an engine for page-level, data-driven control of composition and features. The features include those for machine control in the entire line of Xerox production printers, and those for interactivity found in Adobe Acrobat.

The power of the VIPP production workflow-for print and PDF documents-is available to users of Lytrod Software products. With DeskTop Designer and Proform Designer, anyone with a PC can easily and rapidly develop sophisticated VIPP applications. All departments of your organization can now create one-to-one marketing pieces that communicate effectively with thousands of customers as individuals. And they can do so using the most accurate and up-to-date customer data from the IT department without modification.

By tapping the power of Lytrod/VIPP solutions. sales, service, and marketing managers can collaborate directly with IT managers to help your organization achieve new levels of customer relationship management.