Mail Merge Application

Application Profile

Mail Merge

Solution:

Mail Merge: One-to-One Marketing (Every industry)

Definition:

Microsoft Word mail merge jobs moved from expensive HP LaserJets to cost-effective DocuPrints.

Business Problem:

Customers tend to be printing mail merge jobs very inefficiently and expensively by splitting them up across departmental Laserjets and running them as fully-composed PostScript pages.

Business Process:

Develop the VIPP application in the PC-based Lytrod Designers, the leading GUI in Xerox’s VIPP Made Easy workflow. Proceed as follows:
-Create document text in word processor and save as RTF (rich text format)
-Import text into Lytrod Designer
-Import delimited data file into Lytrod Designer
-Drop data fields into document
-Save as VIPP
-Transfer VIPP files to DocuPrint hard disk

For real production, “Just send the data!”

Xerox Value Proposition to Customer vs. Competition:

Dynamic document construction (DDC), Xerox’s unique “just send the data” workflow, has been made far easier to implement with a range of VIPP Made Easy tools, in this case the Lytrod Designers. VIPP offers unsurpassed production flexibility and control. Mail merge pages run fast and efficiently as a VIPP job on DocuPrints. Results: dramatically lower cost per page; access to DocuPrint features such as finishing; far less hassle.