Application Profile
Motorcycle Postcards
Retail Sales Cards for Xerox Nuvera
Clyde’s Cycle Center has a national distribution network for its custom cycles and
accessories. Each of the retail sales cards take advantage of a vivid preprinted shell and a digital overlay based on recipient’s purchase history and promotional marketing. The cards encourage repeat business with a valuable
offer for accessories, services or general promotions to a wide customer/prospect base.
VI Notable Features
-Xerox VIPP Image Caching
-Preprinted shell in a PDF format imported as a non-printing background image
-VIPP templates and resources generated by Proform Designer eliminate pre-composition.
-Data sort order maintained through cut and stack processing via VIPP z-sort
-Composition time is eliminated via a “just send the data” workflow
Specifications
-Nuvera Digital Production System
-FreeFlow DocuSP & VI Suite
-Lytrod Software Proform Designer
-4-up 6”x 9” finished size on 12” x 18” preprinted sheet
-Duplex, multi-up imposed with data on front and back (z-sort, cut and stack)
Offset to Digital Complement with a Xerox and Lytrod Workflow
-Proform Designer is a powerful VIPP Design Tool that allows design flexibility without programming.
-Create personalized documents from documents designed in any design
application (InDesign, Quark, etc.) with Proform Designer.
-Images are “ripped” directly by the Xerox FreeFlow DocuSP print server resulting in optimized printer performance. FreeFlow DocuSP offers scalable platforms for nearly every print environment.
-Xerox VIPP enables Dynamic Document Construction workflow which offers unsurpassed production, flexibility and control of variable data printing.
-Send customized PDFs over the Internet for an extra point of customer contact with the VI PDF Originator.
-Increase customer response rates with high value personalized documents.
-Benefit from the cost effective integration of offset and digital printing to deliver high value personalized communications.
Xerox Nuvera™ (100/120/144) Digital Production System
With a proven production printing heritage plus industry--leading technology the Xerox Nuvera Digital Production System is engineered to deliver high-performance images that demand attention. With a Nuvera Digital Production System driving your print applications, every page of every job demonstrates outstanding image quality. So your documents are clearer. More powerful. More compelling.
Benefits
-Image Quality 4800 x 600 dpi and up to 156 lpi
-Digital to offset printing with image-to-sheet and front-to-back (+/- .65mm) registration
-Post Color Insert - Map
-Wide range of substrates Oversize coated stock: Bond, bristol, cover, index, offset,
recycled, transparencies, carbonless, labels, tabs, preprinted forms
-Personalize variable print & imaging
-Multiple job queue management
-Wide variety of in-line finishing options
