Rodeo Postcard Application

Application Profile

Rodeo Postcard for the DocuColor 5000

These variable post cards were created by an event marketing organization to target customers in certain geographical areas based on previous Rodeo attendance. The personalized post cards are designed to increase attendance by encouraging previous attendees to once again enjoy the excitement of Rodeo.

VI Notable Features

-Delimited data files
-PostScript Type 1 Fonts
-Adobe InDesign EPS Images
-VIPP Image Caching
-VIPP templates and resources generated by GraphicArts VI Designer eliminate pre-composition

Specifications

-DocuColor 5000 Digital Press
-Creo Spire Color Server
-FreeFlow VI Interpreter (VIPP)
-Lytrod GraphicArts VI Designer
-Duplex, 12x18, 80lb cover/ 210 g/m2, coated

Personalized Communications with a Xerox and Lytrod Workflow

-Lytrod GraphicArts VI Designer is a powerful VIPP design tool that allows design flexibility without programming.
-Create personalized documents from documents designed in any design application (InDesign, Quark, etc.) with GraphicArts VI Designer.
-Images are “ripped” directly by the Xerox FreeFlow DocuSP print server resulting in optimized printer performance. FreeFlow DocuSP offers scalable platforms for nearly every print environment
-Xerox VIPP enables Dynamic Document Construction workflow which offers unsurpassed production, flexibility and control of variable data printing.
-Send customized PDFs over the Internet for an extra point of customer contact with the VI PDF Originator
-Increase customer response rates with high value personalized documents
-Deliver relevant and personalized content to increase customer retention and revenue potential.

Xerox DocuColor 5000 Digital Press with Xerox FreeFlow Creo Spire Color Server

-The productivity and outstanding image quality of the DocuColor 5000 when used for variable printing enables the creation of high-value, personalized documents across a wide range of substrates. You can profit from higher productivity and amaze your customers with effective personalized communications.

Benefits

-Utilizes latest in color technology to deliver outstanding product for Mid-Production color printing
-Excellent image quality with 2400x2400dpi resolution
-Productive printing on coated and heavyweight papers – 50 ppm up to 80lb Cover
-Significant latitude across paper and specialty media up to 110lb Cover/ 300 g/m2
-Production press workflow and capabilities