Most companies require the expense of billing statements and/or transactional documents.
Statements contain potentially marketable white space that is not being utilized.
Traditional transactional statements are plain and only show necessary data and information.
How to integrate promotional content into transaction documents without disrupting critical business processes.
How to get the customer to interact outside of the statement process, so the business can gain profit out of expense.
Transactional statements are documents common to a business process. These documents are produced for the customer to notify them of anything occurring within their current customer account. Transactional statements are a necessity in interaction with the customer, and are usually an admitted expense to a business. The documents are also known to be fairly plain and are geared towards two purposes only: to present the basic information to the customer and to be produced as cheap as possible. TransPromo takes the dull, plain statement and variably generates a campaign directly on to the document itself. Lytrod Software Designer programs transform the original, plain expense of the transactional statement, and ensure effectiveness and maximum impact for both the statement and the marketing needs that was never there before!
Solution
Change your document design without having to change your existing workflow
Make stunning and effective documents that attract and call the customer to action.
Use variable data-driven graphs and charts to visually simplify information for the customer.
Turn white space into potential ad space from paying clients.
Add a specific QR code that links customers to the company’s website to pay bill or access additional information.
With Lytrod’s Proform Designer SI or Graphic Arts VI Designer, protect the statement from fraud with Specialty Imaging (GlossMark Text, FluorescentMark Effect, MicroText, Correlation Text, and InfraRed Effect).
Transactional Promotion takes the original billing statement and transforms it into a promotional marketing tool. The business expense then becomes a potential profit. Not only can company promotions be displayed, but now the existing white space can also be used to show many advertising venues that can enhance boring text and numbers to visually pleasing images, graphs, or charts. Even if the business does not have its own campaign, they can drive a paid advertisement and gain profit by selling formerly vacant space.
Solution