Mail Merge

Solution: Mail Merge: One-to-One Marketing (Every industry)

Definition:
Microsoft Word mail merge jobs moved from expensive H-P Laserjets to cost-effective DocuPrints.

Business Problem:
Customers tend to be printing mail merge jobs very inefficiently and expensively by splitting them up across departmental Laserjets and running them as fully-composed PostScript pages.

Business Process:
Develop the VIPP application in the PC-based Lytrod Designers, the leading GUI in Xerox’s VIPP Made Easy workflow. Proceed as follows:
1) Create document text in word processor and save as RTF (rich text format)
2) Import text into Lytrod Designer
3) Import delimited data file into Lytrod Designer
4) Drop data fields into document
5) Save as VIPP
6) Transfer VIPP files to DocuPrint hard disk
7) For real production, “Just send the data!”

Xerox Value Proposition to Customer vs. Competition:
Dynamic document construction (DDC), Xerox’s unique “just send the data” workflow, has been made far easier to implement with a range of VIPP Made Easy tools, in this case the Lytrod Designers. VIPP offers unsurpassed production flexibility and control. Mail merge pages run fast and efficiently as a VIPP job on DocuPrints. Results: dramatically lower cost per page; access to DocuPrint features such as finishing; far less hassle.