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app


A p p l i c a t i o n  P r o f o r m a

Application: Membership Docucards (Retail, VI Level: L2)

Solution: Customized Scannable Membership Cards with Welcome Letter

Workflow Documentation

Data Environment
Via written or Internet application. Delimited format.

Supplemental Data
None.

Web Integration
Data can come from any source, no additional processing needed. If a web data input interface is used, a delimited data file should be created. It appears that a customer can apply via the Internet or at the store; in either case the entry should result in a delimited data file.

Data Conditioning
Open in Excel and save as a delimited file format.

Quark File Conditioning
No. EPS files were used.

Asset Library
VIPP Project folder or VIPP Project Container

Coding
The base letter and map image are placed using Proform Designer's conditional logic wizards based on if the customer registered on-line or in the department store. Importing of RTF files into the conditional logic wizard eases the design process of this application.

Within the Proform Designer variable builder the barcode function can be used to transform a raw number into a barcode value to which a barcode font is applied.

Lytrod's Proform Designer creates VIPP code and resources and the document is ultimately composed and assembled at the VIPP enabled engine from the raw data.

RIP and Print Process
The VIPP enabled engine does the composition, imposition, RIP and print process.

Provided is a VIPP Project Container, JOB11.VPC, the VPC file contains all of the files including a job submission file. The VPC can be launched using the VIPP Project Manager or on supported DFEs.

Since not all DFEs support Project Containers, a VIPP Project Folder, JOB11, is also provided. The project folder contains all files, including the data file, needed to run the application. Simply copy the JOB11 folder and its contents to the XGFC/Projects folder on the VIPP enabled engine.

The production print stream is the data file, in this case retail_customers.csv, which contains the VIPP job ticket and database data. In a production print environment, the data file would be sent to the VIPP enabled printer via LPR (this can be done via Lytrod's Proform Designer or via any standard LPR demon). For demonstration, you may simply open the project folder and "print" the data file: retail_customers.csv.

Scalability
Unlimited. This is the advantage of the dynamic document construction method used by VIPP. The document is composed at the RIP in real time, as the data is sent to the printer.

Turnaround Time
1 ½ hours.

Overall Caveats and Considerations
When the RTF was imported into Proform Designer there were undefined characters to work around this we opened the RTF in Word and cut and pasted into conditional text menu.